Pomelo Fashion Opens First Singapore Flagship Store at 313@Somerset

Summer never looked better.

By Chantelle Lim

June 12 2019

Bangkok-based fast fashion company Pomelo opens its Singapore flagship store on 12 June 2019 at 313@Somerset. As the largest Pomelo store to date, this store is the first out of its native Thailand as part of the brand’s expansion into Southeast Asia.

Well-loved by Singaporeans since 2013, Pomelo’s flagship store in Singapore now offers customers a seamless online-to-offline (O2O) experience across desktop, mobile, and offline channels, in order to provide a variety of retail options for their customers.

With the “Pomelo Pick Up” feature, shoppers can try on their online purchases and only pay for what they take home. Proven immensely successful in Thailand, this strategy ensures a premium shopping experience by combining the convenience of online shopping with the surety afforded by offline retailing.

Pomelo customers looking to pick up their online orders can do so by scanning a QR code at the self-service kiosk before proceeding to collect their packages.

The store also offers 14 wheelchair-friendly fitting rooms, booked through the in-store booking system, so that customers can have a seamless shopping experience.

The Singapore flagship store spans over 6,000 square feet and will house Pomelo’s full catalogue of 8,000 products across different product lines such as Pomelo, menswear collection "PM.", sportswear collection Alita, and Purpose, the brand’s sustainable collection. Pomelo’s first cosmetics line, Beet, will also be sold at the store.

From now till 12 August 2019, customers can enjoy exclusive promotions at the Singapore flagship store:

12 June - 16 June

• Receive 30% Off everything when customers download the Pomelo App and signed up for an account

• Customers will receive a free tote bag with every purchase

15 June

• Pomelo will be giving away shopping vouchers up to S$300 to the first 350 shoppers in line when the store opens at 10 am on Saturday, 15 June.

• First 50 in the queue will receive a shopping voucher worth S$300. The next 50 people in line will each receive shopping vouchers worth S$100. The remaining customers will each receive shopping vouchers worth S$50.

12 June - 12 August

• Exclusive promo for DBS/POSB Cardmembers

• 20% off min. spend of S$60

Pomelo Singapore

Address:

313@Somerset

313 Orchard Road, Singapore 238895

#B1-23 to #B1-34

Tel: 6235 1694

Hours: Sun - Thu 10am-10pm, Fri - Sat 10am-11pm.

Photos courtesy of POMELO Fashion. 

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